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Boxing promoter Don King getting prepared to monetize MMA; take on the UFC

Props: USA Today

Quoteworthy:

“UFC is a great contribution. It’s a return to glory for people who like sophisticated barbarism. Dana White and (co-founder) Lorenzo Fertitta have done a phenomenal job. I’m the people’s promoter. Whatever the people want, I’m going to promote. Whatever the public wants, that’s what I want to give them. I want to [...]

Programming reminder: ‘Ultimate Fighting Fistful of Dollars’ premiers July 29 10pm ET

Dana White, the Fertitta brothers and of course the UFC get an in-depth look from CNBC when they examine ‘Ultimate Fighting — The Biggest Brand in Brawling.’

“CNBC goes inside the octagon with front man Dana White, the fighters and the billionaire backers who turned the league from a dying franchise into a global sensation.”

Check out [...]

Report: Junior dos Santos vs Mirko Cro Cop possible for UFC 103 on Sept. 19

Red hot heavyweight prospect Junior dos Santos (8-1) expects his next fight to come against Pride FC 2006 Open Weight Grand Prix winner Mirko “Cro Cop” Filipovic (25-6-2) at UFC 103, which is slated for the American Airlines Arena in Dallas, Texas, on Sept. 19, accordingGracieMag.com.

“Cigano” was today mysteriously scratched from a previously announced showdown [...]

Dana White: The UFC was once lower than porn, will one day be higher than football

Props:Las Vegas Review Journal

Quoteworthy:

“When I say it’s going to be the biggest sport in the world, people either think I’m being a promoter … and trying to pump up my product or I’m a lunatic. When I break it down for you, it does make sense. The NFL has been spending billions of dollars trying [...]

Dana White: One (bleeping) sport to rule them all

“I’m the guy with the road map. I’m the guy who knows where I want to go with this thing. I know what my end game is. I know where it is. When this thing is a sport, all over the entire world, and you can take the UFC to any city in any country, [...]