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Jim Rome loves James Toney in the UFC

We called it a freak show the other day. James Toney to the UFC will
be a circus but it’ll be one that draws lots of eyes. Maybe Dana White did learn a lesson from all the attention Jose Canseco and Herschel Walker got recently from the mainstream media. Lots of new eyes on your sport [...]

Title Shot: Into the Shark Tank of Mixed Martial Arts

In 2007, Army Officer Kelly Crigger embarked on a year-long journey into the shark tank of mixed martial arts competition. His quest was two-fold-to learn what drove fighters to put themselves through years of grueling training and into the cage, and to uncover the mainstream media’s reason for focusing [...]

Exclusive sneak peak: CNBC's new July 29 special

One of the most influential mainstream-media examinations of the Ultimate Fighting Championship is returning to the CNBC airwaves with new interviews and updates on the company’s success in a tough economy.

“Ultimate Fighting: Fistful of Dollars,” is the follow-up to CNBC’s Emmy-nominated first program, “Ultimate Fighting: From Blood Sport to Big Time,” which debuted in 2007.

In [...]

Fedor steals glory from latest heavyweight villain, Brock Lesnar

Note: This “press release” was distributed by Affliction MMA shortly after UFC Heavyweight Champion Brock Lesnar defeated Frank Mir at UFC 100.

SEAL BEACH, California — Even in promotions he doesn’t fight for, Fedor is the star. In the wake of Brock Lesnar’s current heavyweight win, Fedor Emelianenko is the talk of the town. Leave it [...]

Dana White: One (bleeping) sport to rule them all

“I’m the guy with the road map. I’m the guy who knows where I want to go with this thing. I know what my end game is. I know where it is. When this thing is a sport, all over the entire world, and you can take the UFC to any city in any country, [...]